Main Identity

Developer Features

Main identification

Main JS has user level data is carefully curated, stored and updated throughout the users browser storage lifetime, including 64bit identification and persistence of personalisation and consent.

Cookieless ID

Main JS controls full cookieless support using local and session storage, defining page, session and user data retention and controls outside of the browsers cookie jar and storage.

Main ID is key to measurement

Main JS personalisation includes support for inline AB testing, assigning cohorts specific experiences and only measuring experiences of users who actually experienced the personalisation (below fold personalisation.)

Why

Main HTML is a downloadable template that makes designing and building websites easier and faster. Leveraging server-less architecture for performance and millions of styling possibilities, you can build a small website in minutes or maintain a significant digital presence with Main. Main HTML or as it's affectionately called <main> after the element and ARIA role, is perfect for;

students looking to learn web dev;
professionals looking for a high performance and low cost website;
small businesses needing fast content updates, local brand visibility and SEO built-in;
SME who need versatile content and have regional consent and measurement responsibilities;
companies who demand higher functionality from their websites including powerful personalisation and A/B testing;
governments where browser compatibility, high availability and accessibility are top priority;
corporations who demand everything including high fault tolerance and multi-domain cookie less architectures.